Our Story
The European used car market moves billions of euros across borders every year. But underneath that volume sits a structural problem: compliance is fragmented, manual and opaque . And that creates real risk for everyone in the chain. Michel van Roon and his co-founders saw this firsthand. With backgrounds spanning the automotive sector, financial regulation and technology, they understood both sides of the problem: the commercial cost of compliance friction, and the legal exposure that comes from getting it wrong. Novatrade²⁴ was built on a simple conviction that cross-border trade in the EU should be as straightforward as domestic trade, and that compliance should be an enabler of growth, not a barrier to it. Click2Comply is the result: a compliance engine that handles EU VAT and AML obligations automatically, so dealers, marketplaces, export traders and service providers can focus on what they do best.
Our Mission
To unlock the full potential of European used car trade by making compliance effortless, transparent and trustworthy. We believe that when compliance works properly, everyone benefits. Sellers access more markets. Buyers trade with confidence. And the industry as a whole becomes cleaner, more competitive and more resilient.
OUR PEOPLE
Your customer success team

Michel van Roon MSc
Founder & Chief Executive Officer

Sabine Orgelist
Marketing & Communications

Tom Hessing
Operations & Product Specialist
